Feed the press to feel the press
Wherever there is a free meal, wherever there is a buffet, wherever a lunch is offered, whenever a cocktail meeting takes place, there you will find a pressman. Beside the pressmen's commandments is the principle by which no information feed is possible without feeding the information makers, which means nothing but journalists alone consume a huge quota of world food stock. «Feed the press to feel the press», that's the rule! That's the way. Sometimes the path to pass from feeling the press and feeling depressed is very short, but that's another story. Anyway, whenever press is not fed, the press always find the way for a self-service! It has been proved pressmen are able to eat everything up alone, and this is why the press world will never die of starvation. So, in case of no food moment, every editor is ready to revise the agenda and delete all the press events when their men are not treated as deserved. That's the reason why in every important event free food is given to correspondents, since this is a guarantee that press will attend. At the same time organizers will be sure journalists are not going to write too negative reports just because of lunch. This is not corruption, this is nothing but business. Remember: coverage rhymes with beverage! Thus, if you want friendly media or simply media coverage reports you have to create the right environment offering at least something to drink. At least. After all if diplomacy and decision happen around a table, the same can happen with information. Most of the time those who write negative stories are the journalist who hadn't be invited.
Wherever there is a free meal, wherever there is a buffet, wherever a lunch is offered, whenever a cocktail meeting takes place, there you will find a pressman. Beside the pressmen's commandments is the principle by which no information feed is possible without feeding the information makers, which means nothing but journalists alone consume a huge quota of world food stock. «Feed the press to feel the press», that's the rule! That's the way. Sometimes the path to pass from feeling the press and feeling depressed is very short, but that's another story. Anyway, whenever press is not fed, the press always find the way for a self-service! It has been proved pressmen are able to eat everything up alone, and this is why the press world will never die of starvation. So, in case of no food moment, every editor is ready to revise the agenda and delete all the press events when their men are not treated as deserved. That's the reason why in every important event free food is given to correspondents, since this is a guarantee that press will attend. At the same time organizers will be sure journalists are not going to write too negative reports just because of lunch. This is not corruption, this is nothing but business. Remember: coverage rhymes with beverage! Thus, if you want friendly media or simply media coverage reports you have to create the right environment offering at least something to drink. At least. After all if diplomacy and decision happen around a table, the same can happen with information. Most of the time those who write negative stories are the journalist who hadn't be invited.









